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Boost your brand’s social media presence with audience-approved content
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We provide real-time feedback on social media images and videos.
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Audience insights into content appeal, engagement potential, and message clarity.
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AI-driven analysis for effective content optimisation.
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We provide data-backed suggestions to enhance the visuals and tone.
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Benchmarking against top-performing social media content.
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We conduct cost-effectiveness testing prior to launching a major campaign.
Comprehensive Social Media Content Testing Service
We design our social media content testing service to assist brands in optimizing images, videos, and short-form content prior to posting. By testing content with a targeted audience, we provide brands with valuable insights into visual appeal, engagement potential, and brand alignment. This service is ideal for brands wanting to maximise social media reach and engagement by ensuring each post resonates with their intended audience.
What to Expect
Real users who match your demographic target evaluate your content through our Social Media Content Testing service. You’ll receive detailed feedback on how your audience responds to the visuals, tone, and overall message of each post. Using AI-powered analytics, we compare your content against top-performing social media visuals and videos, ensuring it meets or exceeds industry standards for engagement.
What You Will Achieve
Working with us means launching social media content that is optimised to capture attention and connect with viewers. You’ll know which images or videos perform best, ensuring every post maximises engagement and supports your brand’s goals. By gaining direct insights from your audience, you can refine your content to be more impactful and relevant, giving you a competitive edge on platforms like Instagram, TikTok, and Facebook.
Targeted Audience Feedback
Receive real, authentic responses from users in your target demographic, providing a reliable gauge of content appeal.
Emotion-Driven Insights
Understand how your content resonates emotionally with viewers, ensuring your message connects on a deeper level.
Content Benchmarking
Compare your images and videos to high-performing content in your industry, positioning your posts for optimal reach.
Actionable Optimisation
Identify which elements of your social media content need adjustments, from visuals to messaging, to ensure maximum impact.
Actionable Recommendations
Avoid costly missteps by refining your social media posts with feedback before they go live.
Cost-Effective Pre-Launch Testing
Launch your content with confidence, knowing it has been optimised for viewer engagement and interaction.
Get Your Market Potential Now
Examples of What’s Possible with Social Media Content Testing
Suppose you’re a lifestyle brand preparing for an Instagram campaign and need to know if the content reflects your brand values. By testing your images and videos with our Social Media Content Testing service, you’ll see which visuals capture your audience’s attention and inspire interaction.
Or, if you’re a new business venturing into TikTok marketing, our service allows you to test video styles and see which resonates most with viewers, helping you refine your strategy and stand out in a competitive space.
Instagram Campaign Evaluation for Beauty Brand
Challenge
- A beauty brand was launching a new skincare line on Instagram and wanted to ensure their promotional images would appeal to their target audience. The brand needed to decide between two visual styles—natural, soft tones vs. vibrant, bold colours—and seek feedback on which aesthetic would drive engagement.
Solution
- Using our Social Media Content Testing service, the brand tested both sets of images with users interested in skincare products. Feedback showed a strong preference for natural, soft-toned visuals, with comments emphasising that the look was “relatable” and “in line with current beauty trends.”
Result
- The brand chose the soft-toned images, resulting in a 40% increase in engagement compared to previous posts. The insight gained allowed them to create a cohesive and appealing aesthetic that resonated with their audience, ultimately driving more likes, shares, and comments.
TikTok Content Optimisation for Small Business
Challenge
- A small home décor business wanted to expand its presence on TikTok but wasn’t sure which video style would perform best. They had two types of videos: a polished, scripted ad and a casual, behind-the-scenes style. To maximise engagement and follower growth, they needed to determine which style would appeal most to their audience.
Solution
- Through our Social Media Content Testing service, the business tested both video styles with a group of TikTok users who matched their target audience. Feedback highlighted a clear preference for the casual, behind-the-scenes video, with comments noting that it felt “authentic” and “inviting.”
Result
- The business focused on the behind-the-scenes style for future videos, leading to a doubling of views and interactions on their TikTok page. This approach not only improved engagement but also fostered a more genuine connection with their audience, supporting long-term follower growth and brand loyalty.